TechNews is different than other PR platforms. One fundamental difference is our singular focus on the tech industry, which allows us to have more data that is orders of magnitude better data than other PR tools.
The other difference is the purposeful exclusion of junky results–normally the product bulk web crawling– that other tools pass off as "coverage." It doesn't do your company any favors to pretend that you get thousands of articles when you really get hundreds or even just a few dozen. And you certainly don’t get credible insights on trends in tech industry media activity when you use platforms whose data is a house of cards.
TechNews focuses on actual writers who produce actual coverage, optimizing our UI to meet your most common use cases.
Here are some of the key use cases for tech PR that we solve better than any other PR platform on the market, and why more competent tech PR professionals favor TechNews as the system of record for their tech media relations activities:
1. Discover authors in a comprehensive directory specific to the tech industry
TechNews is the only directory that's specific to the tech industry. Typically, any tech-related search in TechNews yields 10x or more results than other PR platforms. Searches are based off actual coverage– junky web results– so you are discovering authors and opportunities on the basis of the content.
Find authors based on their activity level in a given topic or their influence as a source. TechNews gives you the most accurate picture more efficiently and more comprehensively than any other option.
2. Identify new writers in a vertical
Who just started writing about Facebook privacy issues, or the new malware threat that is lighting up the security industry? Who is actively writing about new consumer electronics gear at CES?
These are the types of threads that tech PR pros are routinely pulling. TechNews is the only platform that lets you zero-in on authors who recently joined a conversation thanks to our Author Interest chart. For any tech PR pro who focuses on the new and hot as a key factor in their media outreach strategy, this is a truly unique capability that gives you a major new weapon in your research arsenal.
3. Compare topics and trends against each other to see where the real action is
There is a total addressable volume of authors and coverage within every topic related to your tech company or client. Do you know what that number is? Or are you using generalized tools that amass tens of thousands of junky results that they pass off as coverage?
When you are using TechNews, you are using a clean dataset that focuses on authors and their coverage, not a press release pick-up, duplicate/syndicated coverage, or vendor blogs and advertorials. Our focus on data fidelity means that the trends you find in TechNews have meaning. It’s extremely beneficial when deciding where to place your bets on how you publicize your technology.
4. Create meaningful comparisons on competitor coverage (minus all the junky results)
Competitive comparisons are critical fuel for tech PR programs. You need to know precisely how you are doing– but even more importantly, you need to have a plan for the authors that are covering your competitors but not you.
TechNews is the only PR platform that specifically tackles this common tech PR use case. We not only show you the pretty pie chart with coverage ratio, we give you a way to explore the exact list of authors and outlets that are covering your competitors, but not you.
If you want to create silly charts that show you getting tens of thousands of clips, when you really get dozens, you may be happy with your existing charting tool.
But if you are someone that likes to know what's going on and not bury your head in the sand, then TechNews gives you a more accurate answer to the question, "How are we doing compared to our competitors?” We then show you precisely the authors and outlets you need to spend more cycles on.
5. Investigate a specific outlet to get really smart about who you target
Every tech company has a set of outlets that are of particular importance to their PR efforts. TechNews is the only platform that allows you to search directly within an outlet, breaking down articles by author so you can learn more about your most relevant targets. You can even search within multiple, specific outlets at once. The granularity that we provide in exploring any specific outlet is something that no other tool does (let alone with tech industry-specific outlets).
6. Search within a specific author, or multiple specific authors at the same time
You know that an author writes about cloud, but when was the last time they wrote about Amazon Web Services? You know that an author writes about security, but when did they last cover the sub-topics most relevant to your company?
If you believe that simple industry beats like "security" are overly generic– and you want to investigate authors on a more precise level– TechNews is the only platform that allows you to search within a single author, or even groups of individual authors all at once.
7. Build intelligent media lists and collaborate with teammates
Sometimes you have campaigns (e.g., funding, company launch, major product launch, etc.) that ask you to consider a number of angles as you assemble your list of targets. Who has covered us before? Who covers x, y, z topic or competitor? You find yourself working on a spreadsheet in one window, a media directory in another, and doing Google searches in a third.
TechNews' Lists combines the Search and List functions so you don’t need to jump between screens. Keep all your lists in one place and utilize the various efficiencies that come with TechNews Lists: saved searches, comments, labels, the ability to collaborate with your team, and simple exporting methods.
8. Explore 25,000 tech industry events, calls for speakers, and awards opportunities
Events and awards tend to be a really messy thing to track. There are tons of them, and tracking them in a spreadsheet is drudgery. That's why TechNews indexes 25,000 tech events and awards and makes them keyword searchable. Find them, save them to your list, and export them. It's a workflow that removes the most cringeworthy aspects discovering event, call for speakers, and awards opportunities. It's yet another major differentiating feature of TechNews compared to all other PR platforms.