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Cryptocurrency News: Top Trends, Outlets, and Journalists- Q1 2018

The last quarter of 2017 saw a surge of cryptocurrency activity in the media and in the markets. Bitcoin had its incredible run starting in October, Ethereum experienced 10,000% year-over-year growth, and established entities from JP Morgan to the Australian government embraced blockchain as a truly disruptive technology. Even during unstable markets and high profile hacks, cryptocurrency media coverage continues to rise as questions about security and regulation hit the mainstream consciousness.

This is all great news for fast-growing cryptocurrency and blockchain companies. These technologies and their value are much better understood than they were one year ago. The “newsworthiness” of the topic is no longer up for debate, giving companies a better chance to share their story and earn valuable media coverage.

Of course, this is a double-edged sword. While crypto and blockchain startups have to spend less time arguing the merits of the technology itself, they are now tasked with communicating what makes their company different from all the others. This is an equally difficult task, but the payoff could be tremendous.

How to Succeed in Cryptocurrency PR in 2018

This brings us to the purpose of this report: How does a company in this space get attention in the media? Assuming your company is doing something unique (which is not a guarantee by any means), earning media attention comes down to two factors: trends and opportunities.

Identifying media trends and hopping on at the right time is critical for earning PR. Is a trend on the rise or on the decline? Will it have lasting newsworthiness, or will it fizzle out in a few months? In order to craft a newsworthy story, you must understand and accurately predict the trends in your niche.

You also need to uncover the right media opportunities. Which outlets and journalists will be interested in telling your story? As you already know, developing a comprehensive list of authors and outlets is a tedious and difficult undertaking; it takes domain knowledge and diligence to identify the right relationships to target for your media outreach.

Luckily, we’ve done some of the heavy lifting for you by compiling the top cryptocurrency media trends, authors, and outlets for the first quarter of 2018.

About This Report

This report will take a quantitative look at cryptocurrency media coverage and make predictions about its future. First we identified trending topics in the space by looking at the number of articles written in the past 3 months. Based on these trends and our industry experience, we then tried to predict where media coverage will go in 2018. Finally, we developed short lists of the most prolific cryptocurrency writers and media outlets from last quarter.

This entire report was developed using the TechNews PR Platform features just a sliver of the information available. We track thousands of authors and millions of articles to give you deep insights into the state of media coverage in your tech niche. We track over 3,000 authors in the cryptocurrency space alone. Sign up for a free trial to see for yourself.

This report will kickstart your goal of earning more media coverage in 2018. Without further ado, let’s jump into the top cryptocurrency trends, writers, and outlets for Q1.

Cryptocurrency News Trends

Blockchain Becomes a Standalone News Topic

The trajectory of cryptocurrency media coverage over the last 5 years a couple of interesting stories:

Cryptocurrency trends bitcoin blockchain trends

First, news coverage about cryptocurrency has almost always mentioned Bitcoin as well, and vice versa. (But as well see in the next section, Bitcoin’s media share is being eroded by altcoins like Ethereum and Ripple.)

The second story is that blockchain as a media topic finally hit the mainstream after being dragged along by bitcoin and cryptocurrency since 2013. This is due in large part to Bitcoin’s rise in popularity, but blockchain is also becoming a standalone topic for media coverage.

Along with a plethora of explainer articles on the topic, there are a few storylines driving the growth of media coverage for blockchain. The most common non-crypto related storyline from 2017 was the intersection blockchain and another industry or institution:

The “Blockchain meets X” storyline will rise in popularity 2018 as both startups and legacy enterprises experiment with blockchain. This is great news for businesses in this space. It means the newsworthiness of blockchain is separating itself from the volatile cryptocurrency world. Even if cryptocurrencies tank and fade away, blockchain is likely here to stay.

Bitcoin Hysteria: Media Bubble?

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At the time of this writing, Bitcoin is in the middle of its worst loss of value since 2015. There has been hysteria around Bitcoin ever since its stock started to climb back in October. Despite the current fallout, Bitcoin coverage continues to climb as investors and crypto-skeptics alike await to see when the bleeding will stop. Bitcoin’s media attention is not sustainable, however, and will level off as the cryptocurrency’s value normalizes.

This makes the “Blockchain meets X” storyline even more important for blockchain companies. While blockchain has Bitcoin to thank for pulling it into the mainstream, blockchain has become a relevant story on its own.

Rising Topics in Cryptocurrency: Altcoins

Altcoins (short for ‘alternative’ coins) have seen a surge of popularity. In 2017, altcoins like Ethereum, Litecoin and Ripple rode the coattails of Bitcoin and joined the conversation around cryptocurrency. We’ll continue to see speculation and bold predictions as analysts and investors try to predict “the next Bitcoin”.

Ethereum had a huge 2017, with its value growing 10,000% to over $1000 per coin (although as of this writing, Ethereum sits at $743.74). Accordingly, Ethereum is the most popular altcoin in the beginning of 2018.

Ripple has seen the largest growth in media popularity so far this year, fueled by stories about skepticism (“Is Ripple a “pure” cryptocurrency?”) and a partnership with money transfer firm MoneyGram.

Predictions for Cryptocurrency News Coverage

So what do these Cryptocurrency news trends mean for 2018? We compiled a few predictions based on what we’ve see so far.

The Rise of Altcoins

In 2018, we will see the flood of Altcoins hit the cryptocurrency market in an attempt to displace Bitcoin at the top. New coins are being developed by everyone from legacy enterprises (Kodak), to world governments (Russia’s “crytorouble”), to peer-to-peer networks (Dogecoin). Ethereum, Litecoin, and Ripple are currently leading the way in terms of media coverage, but the race has just begun. Most of the media landscape covering cryptocurrency have yet to peel the onion back much further than looking at Bitcoin specifically, but it seems inevitable that this will change in 2018.

Federal Regulation

It was a common meme throughout 2017 to surface noted celebrities’ opinion on the investment viability of Bitcoin (e.g. Warren Buffett and Mark Cuban). But the greater ongoing consternation to investors is to what extent the Feds will meddle.

Any legislative hearings or anything bordering on new regulation is going to draw tremendous media attention around Cryptocurrency. In January alone, there were nearly 5000 articles written about Cryptocurrency and government regulation. The chart below illustrates the swift increase in articles on cryptocurrency regulation.

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Two of the top stories were about the US government cracking down on crypto corruption, and South Korea banning anonymous cryptocurrency bank accounts.

Security / Hacking / Destabilization Scares

The nature of a “digital currency” is a juicy story for any security-related author, and all new incidents and attacks are going to draw a lot of media coverage. This prediction is highlighted by one of the biggest crypto stories of 2018 so far: Coincheck’s $530 Million Cryptocurrency Heist May be the biggest in history.

From a media standpoint, hacks and heists actually bode well for security-related companies working in the space. Any progress made in securing blockchain and cryptocurrencies draw plenty of news coverage.

Blockchain Meets ‘X’ Industries and Technologies

We referenced this prediction earlier, but it’s worth taking a second look. 2018 will be the year we start to see blockchain make a tangible impact on business. Healthcare, finance, and law are all industries poised for disruption by blockchain. We’ll also see other technologies enhanced by blockchain, including cloud computing and IoT.

In particular, we expect to see “blockchain-as-a-service” and “enterprise blockchain” rise in popularity this year. Microsoft, big banks, and several startups are bringing these services to life and forward-thinking enterprises are already adopting it. Blockchain is entering the golden hour of media coverage where adoption ramps up but the glimmer of newness still remains.

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Top 16 Authors in Crypto Right Now

As a marketing or PR professional, building media relationships is one of the most important aspects of your job. That’s why we developed the following list of 16 trending authors in the cryptocurrency space right now.

This list is based on the number of cryptocurrency articles written in the last quarter. While quantity isn’t the only important metric, it’s a good way to determine a person’s domain interest and influence (to a degree). For each author, we also include the outlets they write for and 3 recent articles. This information should help you further evaluate which writers you should get to know.

Let’s look at the top Cryptocurrency authors from last quarter to see what they’ve been writing about. For a list of over 3,000 cryptocurrency authors, be sure to check out the TechNews PR platform and sign up for a free trialsign up for a free trial.

1. Jean-Pierre Buntinx- @jdebunt

The Merkle, Live Bitcoin News, Fintechist

Number of Cryptocurrency Articles last quarter: 653

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2. Rakesh Sharma- @rakeshnews

Investopedia

Number of Cryptocurrency Articles last quarter: 139

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3. JD Alois

Crowdfund Insider

Number of Cryptocurrency Articles last quarter: 126

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4. Nikhilesh De- @nikhileshde

CoinDesk

Number of Cryptocurrency Articles last quarter: 92

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5. Sujha Sundararajan-

CoinDesk

Numnber of Cryptocurrency Articles last quarter: 91

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6. Stan Higgins

CoinDesk

Number of Cryptocurrency Articles last quarter: 88

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7. Leigh Cuen- @La_Cuen

CoinDesk, The International Business Times

Number of Cryptocurrency Articles last quarter:79

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8. Simon Cocking- @SimonCocking

Irish Tech News

Number of Cryptocurrency Articles last quarter: 77

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9. Darrel S. Rivers

News4C

Number of Cryptocurrency Articles last quarter: 72

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10. Jeremy Nation- @ETH_Nation

ETHNews

Number of Cryptocurrency Articles last quarter: 68

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11. Omkar Godbole- @godbole17

CoinDesk

Number of Cryptocurrency Articles last quarter: 68

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12. Duncan Riley- @duncanriley

Silicon Angle

Number of Cryptocurrency Articles last quarter: 66

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13. Nathan Reiff

Investopedia

Number of Cryptocurrency Articles last quarter: 64

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14. Camilla Teston

News4C

Number of Cryptocurrency Articles last quarter: 57

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15. Mike Brown- @mikearildbrown

Inverse

Number of Cryptocurrency Articles last quarter: 55

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16. Rebecca Campbell

Live Bitcoin News

Number of Cryptocurrency Articles last quarter: 52

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Top Cryptocurrency News Outlets Right Now

Another good strategy for building media relationships is to target specific media outlets that cover your niche. Below are the top 23 cryptocurrency news outlets based on the number of articles written last quarter. Again, this metric isn’t perfect, but it’s a good place to start.

1. CoinDesk

Cryptocurrency Articles Written This Quarter: 515

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2. The Merkle

Cryptocurrency Articles Written This Quarter: 494

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3. Investopedia

Cryptocurrency Articles Written This Quarter: 268

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4. TheStreet.com

Cryptocurrency Articles Written This Quarter: 212

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5. Live Bitcoin News

Cryptocurrency Articles Written This Quarter: 177

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6. Crowdfund Insider

Cryptocurrency Articles Written This Quarter: 174

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7. Fortune

Cryptocurrency Articles Written This Quarter: 171

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8. CNBC

Cryptocurrency Articles Written This Quarter: 168

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9. News4C

Cryptocurrency Articles Written This Quarter: 130

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10. IBTimes

Cryptocurrency Articles Written This Quarter: 129

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11. Business Insider

Cryptocurrency Articles Written This Quarter: 126

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12. Bloomberg

Cryptocurrency Articles Written This Quarter: 124

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13. Forbes

Cryptocurrency Articles Written This Quarter: 122

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14. The Next Web

Cryptocurrency Articles Written This Quarter: 111

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15. Silicon Angle

Cryptocurrency Articles Written This Quarter: 93

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16. Irish Tech News

Cryptocurrency Articles Written This Quarter: 92

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17. Mashable

Cryptocurrency Articles Written This Quarter: 89

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18. The International Business Times

Cryptocurrency Articles Written This Quarter: 89

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19. Value Walk

Cryptocurrency Articles Written This Quarter: 80

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20. Slashdot

Cryptocurrency Articles Written This Quarter: 76

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21. MarketWatch

Cryptocurrency Articles Written This Quarter: 75

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22. Digital Journal

Cryptocurrency Articles Written This Quarter: 69

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23. ETHNews

Cryptocurrency Articles Written This Quarter: 68

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Navigating the Cryptocurrency Media Space

Cryptocurrency is a uniquely volatile space for both business and media. This is no surprise; combine two of the most speculative industries (finance and tech) and you’re bound to have have hysteria.

As a marketing or PR professional, your job is to see through the hype and identify the trends that have lasting power. After all, your company or client isn’t just trying to win the next media cycle; they want to win a permanent piece of a massively disruptive industry.

The trends and predictions in this report are designed to help you craft better, more newsworthy stories in the cryptocurrency space. Unfortunately, these trends are subject to huge changes that we simply can’t reflect in a static report.

To stay on top of the latest media trends day-to-day, try the TechNews PR Platform. It’s the only PR tool designed specifically for tech. All the insights in this article were pulled directly from the platform, which means you can do the same and more for your company or client.

Trying out TechNews is totally risk free. Just sign up for a free trial and see for yourself the difference that insight can make.

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